Promotion/Sampling:  Having already taken the new “Taste the World” Red Ale to market with a very successful taste test campaign in the spring, we spent the whole summer focusing on street and cooperative sampling for Beck’s. In keeping with the urban premium product

Promotion: hempfprigge* helped Bremen brewery Beck’s with the introduction of its new “Taste the World” product range in 2015 with several successful promotions. We are now continuing this collaboration with the launch of the new “Taste the World” Red Ale.

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