Good things endure.
Rama is one of the most well-known food brands in Germany, with a tradition that stretches back to the 1920s. There are now a wide range of products that come under the Rama umbrella brand, e.g. Rama Culinesse, Rama Perfekt Braten and others. The company behind Rama – Unilever – is one of the largest manufacturers of consumer goods in the world. The company’s main business areas include the production of food, cosmetics, personal care, household and textile care products. They include brands such as Knorr, Coral, Lynx and many more. We have supported various brands from the Unilever corporation since 2004.
Taking baking on the road.
We were asked to carry out a small guerrilla campaign on short notice as part of “World Baking Day 2012”. The idea: we placed cakes, flour, eggs, flyers and other items in unusual places in large cities across Germany, so that passers-by could join in, enjoy themselves, take pictures and post or tweet about their experience. This allowed us to create a great little campaign with a low level of complexity and within the budget. Our task was to design, carry out, monitor and report on the campaign.