The bonus card for everyone.
PAYBACK is Germany’s leading bonus programme. Over 20 million customers use the card regularly, and eight out of ten Germans know the PAYBACK brand. There is a good reason for their success: as a multi-partner programme, PAYBACK offers its users plenty of added value. This means that consumers benefit from numerous perks at over 600 leading trade and online partner companies.
Tailored campaign management.
To be successful, Payback employees need to always be on the pulse so that they can continue to offer their clients what they want and need through Payback and its partners. To this end, we installed a multimedia promotional space in a well-known Munich shopping centre, so that Payback employees (management level) could come into contact with customers.
Discover a brand world.
For the promotions, we developed various modules which particularly emphasise the Payback online platform. Customers could immerse themselves in the colourful Payback world on iPads, a touchscreen or even through a meeting with a Payback employee in person.
We designed the entire appearance of the promotion described above and produced all the equipment. A special flyer was also created for the campaign, which reflected the special promotional space both in terms of content and design. Customers were able to collect points and win great prizes in a Payback marathon.