A partnership with staying power.
The Hamburger Sparkasse savings bank has been a client of ours since 2005.
With around 5,700 employees, they are the largest savings bank in Germany and, with over 50% market share in the private customer segment, are the market leader in the Hamburg metropolitan area. The target group is correspondingly broad: it includes everyone who lives and works in the Hamburg metropolitan area, from toddlers through to medium-sized businesses.
High tech meets design.
As part of the redesign of the Haspa branch on Jungfernstieg, we were tasked with designing a lounge area and completely redesigning the joker shop. For the lounge area, we created a modular, interactive concept, the theme of which can be changed several times a year for variety. The interactivity of the multi-touch table, three iPads, an info screen and autonomous green screen photo campaign really got users involved, while the branch also benefited from a visually harmonious and modern appearance.
Saving as an event.
We needed to design and implement campaigns for
‘World Savings Week’ which would offer an additional incentive to customers (children in particular) to come into the branch and open a savings account with the bank. To do this, we created Manni the mouse and taught him how to dance. Manni has been visiting Haspa branches since 2005 where he takes photos with the children and casts children for his radio plays and internet video advent calendar. Over 25,000 children have already enjoyed meeting Manni and have learnt that saving pays off.
Local colour with a twist.
As the bank with the largest share of private customers in Hamburg, Haspa also quickly popped up in the new Hafencity Flagge area. The new branch opening required an event which took into account the environment. So we created an event concept with a nautical flair, which was implemented by around 300 people. The maritime theme took centre stage, and the Hamburg Shanty Choir and stars of the Steife Brise theatre provided entertainment with a smile which went down well with visitors.
Nothing is impossible.
In addition to the redesign of the Haspa branch on Jungfernstieg, we were also entrusted with the implementation. The real challenges here were under the surface. We fitted out the branch with complicated technology and software with the help of some specialist providers. In many cases, the systems underwent so much change that the ones now in place are completely unique innovations.
How can you make Manni the mouse interact with the target audience? Originally, Manni would talk to customers from screens in shopping centres. A team with an iPad would control the 3D Manni figure in real-time. We convinced Haspa to make use of a mobile projector and take the campaign on the road, guerrilla marketing style. This was a great success and generated plenty of attention. We have even made a case film.